Article written by Pao Palafox
Have you ever heard Pinterest is a platform where there are a lot of pictures of home decor, outfits and recipes? If so, let me tell you that this description is not exactly inaccurate, but then, how come every serious business wants to get their marketing on this search engine? By every business I don’t mean just E-Commerce. Everyday coaches, online service providers and bloggers in a variety of niches post their educational content as pins (images linked to their websites) ready for millions of users to discover.
In this post, I’ll let you know how you can do it too, but before we dive in, let me just give you some context.
How does Pinterest work exactly?
Pinterest works with an algorithm and its main function is that whatever users type in the search bar tool is exactly what they are going to find, this is also the reason why Pinterest is a search engine, not a social media platform.
Now, let me give you an example: Let’s say you are looking for some information on hormone health, you’d type this on the search bar tool and then you would find pins linked to content around that subject, these pins would have the words ‘hormone health’ in their titles and descriptions.
In this sense, ‘hormone health’ acts as a keyword and keywords are what help you discover content from different creators and experts. Once you have interacted with a specific topic or account, the algorithm will remember your interests and will continue to show more of them in your home feed. There lies the opportunity. One day, you can be the expert behind the pin and once someone has found your content relevant enough to click through your pins and save them, you become relevant to the algorithm. The result? Your content being shown to more and more users forever and ever!
What’s the difference between Pinterest and other marketing channels?
Now, let’s discuss why Pinterest is different from other platforms. First of all, like I mentioned before, Pinterest is a search engine and not social media, but you may have heard some social media platforms like Instagram and Tiktok are also search engines so, what makes Pinterest stand out?
Well, one of the ultimate advantages for introvert entrepreneurs is the fact that you don’t need to socialize on Pinterest, you don’t need to be all over the place leaving comments or getting in people DMs (direct messages otherwise known as inbox or chat) since people who are already interested in what you have to offer find you easily without you having to chase anyone. Also, the content you post there will never disappear and will still be around for years to come, bringing you a massive amount of leads every single day.
Alright! Without further ado, let’s talk about what you can do today to get started with Pinterest marketing for your online business with the step by step process!
What can you do today to get started with your Pinterest marketing?
- Create a business account. Whether you turn your existing personal account into business or create one from scratch, having a business account will give you access to certain tools such as analytics to measure the reach of your content.
- Claim your website. This means verifying your site and letting people know you are trustworthy, at the same time you are enabling Rich Pins that pull some extra information from your website for your pins which improves your SEO on the platform.
- Do your keyword research. As mentioned previously, keywords will help pinners find you, so make a list of the keywords they would use to search for your content. You can do this utilizing the search bar tool typing words related to your niche.
- Optimize your account (Search Engine Optimization aka SEO). Now that you have your keywords ready, you are going to add them all over your account in your display name, your bio description and your boards and pins.
- Create boards related to your niche. Boards are those spaces where you will put your pins to keep them organized by subjects, this is an opportunity to get specific with each topic. For example, let’s say your account is about ‘Relationships’ some good board ideas would be ‘Dating tips for single moms’ or ‘Date night ideas’, you will also want to include keywords in your board descriptions.
- Create relevant pins. Pins are those images that will lead users directly to your blog posts or lead magnets, make sure your pin designs are clear on what’s in it for the audience and have keywords in their titles and descriptions so people can find them in their feed.
- Keep pinning and pinning. Consistency is the key to start ranking on the platform, stay active pinning your content and some of it from other creators.
A few things to keep in mind…
- Your pins are going to be on Pinterest forever so keep that in mind when creating content, don’t make pins for offers that will go away.
- Pinterest users are a cold audience so build trust before trying to sell anything. I’d suggest you leave the sales to the funnel you prepared on your website.
- Pinterest wants fresh new content, this means you should avoid posting the same pins over and over since that can get your account flagged as spam.
- New accounts can take up to 6, 8 or even 12 months depending on the niche to see the desired results, be patient and stay consistent ‘cause when all this effort pays off, it’s so gonna pay off!
- Just because you type a keyword and find a bunch of accounts with a massive reach, this doesn’t mean their pins are the only ones appearing in people’s feeds. Your pins will be there too!
- Pinterest is a positive safe space where everyone is happy and tolerant. Please follow the community guidelines to keep it that way!
With this Pinterest marketing starter guide you’ve got all the tips and tricks you need to make the most of this powerful platform! I’d love to check out your pinterest profiles, leave a link in the comments below.
Meet Pao:
Pinterest marketing strategist, manager and teacher for coaches, online service providers and bloggers with a graphic design background. Helping business owners get evergreen leads from Pinterest.
Find Pao Here:
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Be sure to follow the Femprenuer Collective on Pinterest
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