Article based on Episode 3 of the Every Day Boss Podcast with guest Jen Gutfriend
What if I told you that the biggest thing holding you back in business isn’t strategy—it’s your mindset?
Most entrepreneurs believe that working harder, investing in coaching, and tweaking their marketing strategies will unlock success. But here’s the truth: no amount of strategy will work if your subconscious mind is working against you.
Many female entrepreneurs unknowingly struggle with limiting beliefs that sabotage their success. Whether it’s fear of visibility, money blocks, or imposter syndrome, these subconscious patterns can keep you undercharging, procrastinating, and playing small—even when you desperately want to grow.
In this episode of The Every Day Boss Podcast, I sat down with mindset expert and hypnotherapist Jen Gutfriend to break down how your subconscious mind shapes your business, why you keep self-sabotaging success, and how rewiring your mindset through hypnotherapy can help you finally achieve the business growth you’ve been working toward.
How Your Mindset Shapes Your Business Success
The Science Behind Your Subconscious Mind
Your subconscious mind is like the operating system of your business—it runs in the background, shaping your beliefs, habits, and actions without you even realizing it. If you’ve ever felt stuck in cycles of self-doubt, procrastination, or underpricing, it’s likely because your subconscious is running on old programming that isn’t aligned with your goals.
For example, if you grew up hearing things like “money doesn’t grow on trees” or “rich people are greedy”, you may subconsciously resist financial success—even if you logically want more income. Similarly, if past experiences made you feel rejected or judged, you might avoid showing up online, pitching offers, or promoting yourself because your brain associates visibility with danger.
Your subconscious mind’s #1 job is to protect you from perceived threats—even if that “threat” is simply stepping out of your comfort zone. This is why self-sabotage happens: your brain is wired to keep you safe, not successful. Recognizing these subconscious patterns is the first step in rewiring them so they work for you, not against you.
Common Mindset Blocks That Hold Entrepreneurs Back
If you’ve ever thought…
🚫 “I’m not expert enough to charge that much.”
🚫 “What if people judge me for putting myself out there?”
🚫 “Making money feels hard.”
…then you’ve experienced limiting beliefs firsthand.
These subconscious blocks can silently hold you back from growing your business, even when you consciously want success.
Fear of Visibility
Many female entrepreneurs struggle to put themselves out there because deep down, they associate visibility with judgment, rejection, or failure. This can show up as avoiding video content, not sharing personal stories, or hesitating to promote offers. Your subconscious might be trying to “protect” you from the discomfort of being seen, but in reality, visibility is essential for business growth.
Money Blocks
If you’ve ever thought, “I can’t charge that much” or “I shouldn’t want more money”, you may have inherited limiting beliefs about wealth. Whether it’s from childhood, society, or past experiences, money blocks can lead to underpricing, overdelivering, and struggling to receive abundance.
Self-Doubt & Imposter Syndrome
If you question whether you’re “expert enough” to charge more or hesitate to step into leadership, imposter syndrome is at play. Many entrepreneurs feel like they need another certification or external validation before they can own their expertise.
The good news? These beliefs can be rewired. Your subconscious is not fixed, and with the right tools—like hypnotherapy, mindset work, and daily practice—you can reprogram your brain for confidence, success, and abundance.
Why Strategy Alone Won’t Fix Your Business Struggles
Many entrepreneurs think the answer to business struggles is more strategy—a better offer, a new marketing funnel, or the next high-ticket coach. But if your subconscious beliefs don’t align with your goals, no amount of strategy will fix the problem.
🚫 You might enroll in a sales course, but if you believe selling is “pushy,” you’ll avoid making offers.
🚫 You might double your prices, but if you don’t feel worthy of charging more, you’ll subconsciously repel high-paying clients.
🚫 You might hire a business coach, but if your mindset still operates from fear, you’ll struggle to implement their advice.
This is subconscious resistance, and it’s the reason so many female entrepreneurs stay stuck, even when they’re doing “all the right things.” Your brain is wired for safety, not success, and anything that challenges old beliefs triggers self-sabotage.
The solution? You don’t need another strategy—you need to shift your subconscious programming. When your inner beliefs match your business goals, sales, visibility, and pricing no longer feel uncomfortable—they feel natural, easy, and aligned. Mindset work, hypnotherapy, and subconscious reprogramming allow you to break these cycles and step into your next level of success without forcing it.
The Power of Hypnotherapy in Rewiring Your Mind for Success
What is Hypnotherapy & How Does It Work?
Hypnotherapy is one of the most powerful tools for rewiring subconscious beliefs because it allows you to access the root cause of your limiting thoughts and transform them at the source. Unlike traditional mindset work like journaling or affirmations—which primarily engage the conscious mind—hypnosis works directly with the subconscious, where your deepest beliefs, fears, and habits are stored.
When you try to force positive thinking or rely on willpower alone, your subconscious often rejects these new ideas because they conflict with old programming. But with hypnosis, your brain enters a state where it’s more receptive to change, allowing you to replace limiting beliefs with new, empowering ones faster and more effectively.
How Hypnotherapy Works
🧠 Deep Relaxation – Hypnosis guides you into a deeply relaxed state, similar to meditation or the moments before sleep. In this state, your brain waves shift into theta frequency, which is where subconscious reprogramming happens.
🧠 Increased Suggestibility – Once in this state, your subconscious is more open to new ideas, meaning you can introduce positive beliefs about money, success, confidence, and business growth without resistance.
🧠 Rewriting Old Patterns – Instead of just overwriting limiting beliefs, hypnosis helps you identify their origin, process them, and replace them with more empowering thoughts that align with your goals.
This is why hypnotherapy works faster than affirmations alone—you’re not battling deep-seated resistance; instead, you’re working with your subconscious to create lasting transformation.
Real-Life Business Transformations with Hypnotherapy
🚀 A business coach who overcame imposter syndrome & started selling with confidence.
🚀 An entrepreneur who broke through money blocks & doubled her pricing.
🚀 A service provider who stopped procrastinating & booked her first 5-figure month.
When you change the beliefs running your business, you change the results you get in your business.
Actionable Mindset Shifts You Can Start Today
If you’re ready to break free from limiting beliefs and step into the most confident, successful version of yourself, start implementing these four mindset shifts today:
✅ Identify Your Limiting Beliefs – Awareness is the first step to change. Write down any negative thoughts you have about money, success, or visibility, and then ask yourself: Where did this belief come from? Is it truly yours, or was it inherited from society, childhood, or past experiences? Challenge it and rewrite the story.
✅ Reframe Fear as a Growth Signal – Fear isn’t a stop sign—it’s a sign of expansion. Instead of seeing discomfort as something to avoid, embrace it as a signal that you’re stepping outside your comfort zone. Growth only happens when you push past old limitations.
✅ Practice Daily Mindset Work – Strengthening new beliefs takes consistent effort. Use journaling, visualization, and affirmations to reinforce the identity of the successful entrepreneur you are becoming.
✅ Consider Hypnotherapy – If you want faster, deeper shifts, hypnotherapy can help you reprogram your subconscious mind at the root level, removing blocks that keep you stuck and creating a mindset that naturally attracts success.
🌟 Success is 80% mindset and 20% strategy. You can have the best marketing plan, a perfectly structured offer, and access to all the right resources, but if your subconscious beliefs are not aligned with success, you’ll always feel like you’re pushing uphill. True business growth happens when your mindset supports your strategy, allowing you to take bold action without resistance.
🌟 Your subconscious mind is either working for you or against you. If you’re constantly doubting yourself, underpricing, or avoiding visibility, it’s time to rewire those beliefs. The question is—are you ready to shift into success mode?
Want to learn more? Listen to the full episode with Jen Gutfriend on The Every Day Boss Podcast to dive deeper into subconscious transformation, hypnotherapy, and mindset shifts for female entrepreneurs.